About Piers

After earning a Master’s degree in Mechanical Engineering from Imperial College London, Piers began his career at HSBC in their Asset Management division, where he worked on the global macro research desk. Driven by a passion for markets, he transitioned into trading and spent six years at the US firm Goldenberg Hehmeyer in London, where he established himself as one of Europe’s leading fixed income derivatives traders.

In 2009, Piers co-founded Amplify Trading (now AmplifyME) alongside Will de Lucy, originally with the goal of launching a trading firm.

However, recognising the steep learning curve for graduates entering financial markets, he developed a pioneering training approach that evolved into industry-leading simulation technology for finance education and recruitment.

Under Piers' leadership, AmplifyME has expanded far beyond its trading roots.

Today, the company offers immersive simulations that replicate a wide range of front-office roles across the financial sector. These are now used by global financial institutions and top universities in over 30 countries.

At the heart of AmplifyME is a simple but powerful mission:To ensure every student, regardless of background, has access to practical, on-the-job experiences in finance before entering the recruitment process, helping them discover the right career path and levelling the playing field in finance.

Outside of AmplifyME, Piers lives in London with his family and is an avid sports enthusiast, enjoys travelling, and loves to cook.