AmplifyME | Cookie policy

This website amplifyme.com uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, We are able to provide you with a better experience and to improve Our Site by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of Our Cookie Policy is deemed to occur when you press the “accept” button on Our Cookie banner or when you have selected your preferred Cookie options in Our Cookie manager and pressed the “Continue” button. If you do not agree to Our Cookie Policy, please stop using Our Site immediately.

In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

Cookie: means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;

Cookie Law: means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation (“GDPR”);

Personal data: means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by EU Regulation 2016/679 General Data Protection Regulation (“GDPR”); and

We/Us/Our: means “Our Website/School/Company”, the brand owned and operated by Company name or Person.

3.1 Our Site may place and access certain first-party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
3.2 By using Our Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than Us. Third-party Cookies are used on Our Site for analytics and for marketing purposes. For more details, please refer to section 4 below.
3.3 All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:

3.3.1 Strictly Necessary Cookies
A Cookie falls into this category (usually first-party cookies) if it is essential to the operation of Our Site as without them we cannot provide the functionality that you need to use this website. For example, essential cookies help remember your preferences as you navigate through the online school, also support functions such as logging in, and payment transactions.
3.3.2 Functionality Cookies
Functional Cookies allow our web site to remember choices you make, e.g. your user name, log in details and language preferences and any customizations you make to pages during your visit. They are necessary to provide features and services specific to individual users.
3.3.3 Analytics Cookies
It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.
3.3.4 Marketing/Targeting Cookies
It is important for Us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests. Some information gathered by targeting Cookies may also be shared with third parties.
3.3.5 Third Party Cookies
Third-party Cookies are not placed by Us; instead, they are placed by third parties that provide services to Us and/or to you. Third-party Cookies may be used by advertising services to serve up tailored advertising to you on Our Site, or by third parties providing analytics services to Us (these Cookies will work in the same way as analytics Cookies described above).
3.3.6 Persistent Cookies
Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.
3.3.7 Session Cookies
Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.

Name of Cookie	Provider	Purpose	Expires
nsr	m.stripe.network	Used to process payments for our website.	When you close your browser
cookiesEnabled	checkout.stripe.com	Used to process payments for our website.	When you close your browser
__stripe_sid	checkout.stripe.com	Used to process payments for our website.	When you close your browser
__stripe_mid	checkout.stripe.com	Used to distinguish users.	1 year
ab_disable_remember_	checkout.stripe.com	Used to process payments for our website.	7 years
checkout-test-session	checkout.stripe.com	Used to process payments for our website.	10 years
cid	checkout.stripe.com	Used to process payments for our website.	for ever
vuid	vimeo.com	These cookies are used by Vimeo to collect analytics tracking information.	1 year
player	player.vimeo.com	These cookies are used by Vimeo to collect analytics tracking information.	1 year

4.3 Our Site uses analytics services provided by Google Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how Our Site is used. This, in turn, enables us to improve Our Site and the products and services offered through them.
4.4 The analytics services used by Our Site use Cookies to gather the required information. You do not have to allow us to use these Cookies, however, whilst our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable us to continually improve Our Site, making it a better and more useful experience for you.
4.5 The analytics services used by Our Site uses the following Cookies:

Name of Cookie	Provider	Purpose	Expires
_ga	https://amplifyme.learnworlds.com/	Google Analytics: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	2 years
_gat	https://amplifyme.learnworlds.com/	Google Analytics: Used by Google Analytics to throttle the request rate.	When you close your browser
_gid	https://amplifyme.learnworlds.com/	Google Analytics: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	When you close your browser
collect	https://amplifyme.learnworlds.com/	Google Analytics: Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.	When you close your browser

Name of Cookie	Description	Duration	Data type
_hjSessionUser{site_id}	Hotjar cookie that is set when a user first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.	365 days	JSON
_hjSession{site_id}	A cookie that holds the current session data. This ensues that subsequent requests within the session window will be attributed to the same Hotjar session.	30 minutes	JSON
_hjClosedSurveyInvites	Hotjar cookie that is set once a user interacts with an External Link Survey invitation modal. It is used to ensure that the same invite does not reappear if it has already been shown.	365 days	Boolean true/false
_hjDonePolls	Hotjar cookie that is set once a user completes a survey using the On-site Survey widget. It is used to ensure that the same survey does not reappear if it has already been filled in.	365 days	Boolean true/false
_hjMinimizedPolls	Hotjar cookie that is set once a user minimizes an On-site Survey widget. It is used to ensure that the widget stays minimized when the user navigates through your site.	365 days	Boolean true/false
_hjShownFeedbackMessage	Hotjar cookie that is set when a user minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if the user navigates to another page where it is set to show.	365 days	Boolean true/false
_hjSessionTooLarge	Causes Hotjar to stop collecting data if a session becomes too large. This is determined automatically by a signal from the WebSocket server if the session size exceeds the limit.	Session	Boolean true/false
_hjSessionRejected	If present, this cookie will be set to '1' for the duration of a user's session, if Hotjar rejected the session from connecting to our WebSocket due to server overload. This cookie is only applied in extremely rare situations to prevent severe performance issues.	Session	Boolean true/false
_hjSessionResumed	A cookie that is set when a session/recording is reconnected to Hotjar servers after a break in connection.	Session	Boolean true/false
_hjid	Hotjar cookie that is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.	365 days	UUID
_hjRecordingLastActivity	This should be found in Session storage (as opposed to cookies). This gets updated when a user recording starts and when data is sent through the WebSocket (the user performs an action that Hotjar records).	Session	Numerical Value (Timestamp)
_hjTLDTest	When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.	Session	Boolean true/false
_hjUserAttributesHash	User Attributes sent through the Hotjar Identify API are cached for the duration of the session in order to know when an attribute has changed and needs to be updated.	Session	Hash
_hjCachedUserAttributes	This cookie stores User Attributes which are sent through the Hotjar Identify API, whenever the user is not in the sample. Collected attributes will only be saved to Hotjar servers if the user interacts with a Hotjar Feedback tool, but the cookie will be used regardless of whether a Feedback tool is present.	Session	JSON
_hjLocalStorageTest	This cookie is used to check if the Hotjar Tracking Script can use local storage. If it can, a value of 1 is set in this cookie. The data stored in_hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created.	Under 100ms	Boolean true/false
_hjIncludedInPageviewSample	This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's pageview limit.	30 minutes	Boolean true/false
_hjIncludedInSessionSample	This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's daily session limit.	30 minutes	Boolean true/false
_hjAbsoluteSessionInProgress	This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.	30 Minutes	Boolean true/false
_hjFirstSeen	This is set to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.	Session	Boolean true/false
_hjViewportId	This stores information about the user viewport such as size and dimensions.	Session	UUID
_hjRecordingEnabled	This is added when a Recording starts and is read when the recording module is initialized to see if the user is already in a recording in a particular session.	Session	Boolean true/false

Name of Cookie	Purpose	More Info
mf_[website-id]	1st party cookie, session lifetime: A cookie for identifying the current session on a website.	The cookie contains information about the current session, but does not contain any information that can identify the visitor. The cookie is deleted when the session ends, meaning when the use leaves the website.
mf_user	1st party cookie, persistent: A cookie for checking if the user is new or returning	This cookie establishes whether the user is a returning or first time visitor. This is done simply by a yes/no toggle - no further information about the user is stored. This cookie has a lifetime of 90 days.

4.6 Targeting/Marketing cookies
Targeting/Marketing cookies are used to track visitors across websites. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers. If you do not allow these cookies, you will experience less targeted advertising:

Name of Cookie	Provider	Purpose	Expires
__hstc	https://amplifyme.learnworlds.com/	The main cookie for tracking visitors. It contains the domain, utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).	2 years
hubspotutk	https://amplifyme.learnworlds.com/	This cookie is used for to keep track of a visitor's identity. This cookie is passed to HubSpot on form submission and used when de-duplicating contacts.	10 years
__hssc	https://amplifyme.learnworlds.com/	This cookie keeps track of sessions. This is used to determine if we should increment the session number and timestamps in the __hstc cookie. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp.	30 min
__hssrc	https://amplifyme.learnworlds.com/	Whenever HubSpot changes the session cookie, this cookie is also set. We set it to 1 and use it to determine if the visitor has restarted their browser. If this cookie does not exist when we manage cookies, we assume it is a new session.	session
messagesUtk	https://amplifyme.learnworlds.com/	This cookie is used to recognize visitors who chat with you via the messages tool. If the visitor leaves your site before they're added as a contact, they will have this cookie associated with their browser. If you have a history of chatting with a visitor and they return to your site later in the same cookied browser, the messages tool will load your conversation history with that visitor.	session

5.1 Before Cookies are placed on your computer or device, you will be shown a banner requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies unless those Cookies are strictly necessary; however certain features of Our Site may not function fully or as intended. You will be given the opportunity to allow and/or deny different categories of Cookie that We use.
5.2 In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

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Amplify Trading, 18 St Swithlin’s Ln, London EC4N 8AD
+44 (0) 203 372 8415
info@amplifyme.com

Name of Cookie	Purpose	Strictly Necessary	Expires
XSRF-TOKEN	Preserves User Login information and states	Yes	When you close your browser
DPSettings	Preserves the user's Cookie policy preferences	Yes	12 days
slim_session	Preserves User Login information and states	Yes	1 day

Name of Cookie	Provider	Purpose	Expires
ci_session	refersion.com	Preserves users states across page requests.	When you close your browser
refersion_csrf_code	refersion.com	Sets csrf token to prevent cross site request forgery.	When you close your browser
__cfduid	refersion.com	Used by the content network, Cloudflare, to identify trusted web traffic.	1 year

COOKIE POLICY

1. Definitions and Interpretation

2. Information About Us

3. How Does Our Site Use Cookies?

4. What Cookies Does Our Site Use?

5. Consent and Control

6. Changes to this Cookie Policy

7. Further Information

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