Doctor Kevin Campbell

University of Stirling

Senior Lecturer in Finance, Accounting & Finance

We began to integrate AmplifyME’s simulations into our postgraduate programmes back in 2013 and quickly saw improved academic performance, higher levels of motivation and engagement, and increased employability.

We extended to initiative to our undergraduate programmes, running week-long financial bootcamps, exposing them to the practical aspects of financial markets that cannot easily be learned from a textbook.

Through bringing specific roles in the industry to life by replicating real-world market conditions and trends, students have gained an unrivalled understanding of the right career path for them, allowing them to embark on competitive application processes with their eyes wide open.

Students consistently rate the bootcamps very highly and are quickly making the links between theory and practice.  We’ve also gone on to win multiple awards for the initiative, including being recognised by the CFA Institute as an outstanding innovator in finance teaching and education, awarding it the Innovative Delivery of Education Award (IDEA).

Over the years Amplify has consistently innovated their bootcamp offerings, with our students this year taking part in new simulations about the IPO book building process and the construction of ESG-compliant portfolios.