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AmplifyME Announces Strategic Investment from Northcote Equity

AmplifyME has secured a strategic investment from Northcote to support the next phase of growth for its global simulation platform, expanding partnerships with financial institutions and universities to develop the next generation of finance talent.

Rachel Aspinall, 10 March 2026

AmplifyME Announces Strategic Investment from Northcote

AmplifyME today announced a strategic investment from Northcote, marking an exciting milestone in the company’s journey and supporting the next phase of growth for its global platform as financial institutions and universities increasingly look for more practical ways to prepare, identify and develop finance talent.

Founded in 2009 by former traders Will de Lucy and Piers Curran, AmplifyME was created to bridge the gap between academic learning and real financial careers. Their solution was simple: let aspiring professionals experience the roles themselves through immersive simulations.

Today, AmplifyME is the world’s leading provider of finance simulations, delivering more than 250 proprietary simulations to financial institutions and universities worldwide.

Through its platform, participants step into realistic market scenarios and experience real roles across financial markets, banking, asset management and quantitative finance.

Today, more than 300,000 students across 100+ countries have completed AmplifyME simulations through partnerships with over 400 universities worldwide. The company now works with leading investment banks, hedge funds and asset managers worldwide to support talent attraction, assessment and training.

As demand has grown for more effective ways to identify and evaluate early-career talent, AmplifyME’s simulations have increasingly been used within recruitment processes. In 2022, the company began working with major financial institutions, including Morgan Stanley, to use simulations as part of early-career attraction and hiring initiatives.

More recently, AmplifyME has expanded its technology to support large-scale candidate assessment, with simulations embedded in hiring processes at leading financial institutions and quantitative firms. The launch of AmplifyME’s new assessment platform in 2026 marks the next step in this evolution.

By allowing participants to demonstrate their abilities in realistic simulations, AmplifyME helps students from all backgrounds showcase their potential based on performance rather than traditional credentials.

The platform connects universities, students and employers, creating a continuous pipeline between education, experience and career opportunity.

Supporting the Next Phase of Growth

The investment from Northcote will support AmplifyME’s continued international expansion and the development of its technology platform, enabling the company to scale its solutions across three core areas:

    • Talent attraction: helping financial institutions engage and identify high-potential candidates
    • Candidate assessment: using simulations to evaluate real-world capability
    • Training and development: giving students and professionals practical experience of financial roles

It will also support AmplifyME's expansion of global university partnerships, helping more institutions strengthen student career readiness and employability outcomes by providing access to practical, simulation-based experiences on a single platform.

With this investment, AmplifyME will accelerate the development of its platform and expand its global reach across both financial institutions and universities.

As the industry increasingly seeks more practical, data-driven ways to identify talent, AmplifyME continues to evolve its simulations from learning experiences into powerful tools for attraction, assessment, and hiring.

Will de Lucy, CEO and Co-Founder at AmplifyME, said: 

"Northcote’s investment is a strong endorsement of AmplifyME’s future. We share a vision to transform early-career recruitment and training in finance for students, universities and employers. Their support will accelerate our simulation technology, unlock deeper insights into candidate potential, and help us scale internationally. After 17 years of self-funded growth, we’re thrilled to partner with Northcote for the next stage of our journey."
 
Charles Dale, Co-Founder of Northcote Equity, said:
 
"Financial institutions are fundamentally rethinking how they identify and attract talent - and AmplifyME is at the heart of that change. From our first meeting with Will and Piers, we were struck by their vision and genuine commitment to building something transformative. Partnering with such ambitious founders is exactly why we founded Northcote, and we’re thrilled to be supporting them as they continue to
redefine early-careers in financial markets."
 
 
About Northcote Equity

Northcote Equity is a high-conviction investor partnering with founder-led technology and services companies across the UK and Ireland. As founders ourselves, we understand what it takes to build something from the ground up — and the ambition required to scale it. We support both minority and majority partnerships, investing up to £40 million of equity across buyout and growth capital investments. For more information, please visit Northcote Equity. 
 

AmplifyME Media Relations: r.aspinall@amplifyme.com