About Lara

Lara a seasoned product leader with a robust scientific background, specialising in transforming complex challenges into innovative, data-driven solutions that drive market disruption and foster hyper growth. Her expertise lies in creating diagnostic, matching, and predictive platforms for both B2B and B2C markets and marketplaces, focusing on enhancing user experience, engagement, and retention through strategic product visions and effective team leadership.

Her journey has spanned from redefining workforce diagnostics at Multiverse, reaching unicorn status by crafting AI-enabled, science-based matching systems, to pioneering a new era of behavioural assessment at Arctic Shores with my groundbreaking research combining neuroscience and game technology. In every role, my goal remains the same: to merge technology with deep behavioural science insights to craft products that not only meet but exceed market and user expectations.

Lara brings extensive expertise in product leadership, scientific research, and organisational diagnostics. With a background in driving innovation at companies like Multiverse and Arctic Shores, she has transformed complex challenges into data-driven solutions.

Her work in developing AI-enabled, science-based matching systems and behavioural assessments perfectly aligns with AmplifyME's mission to level the playing field in finance through our simulation performance metrics. Lara joins us to help us strengthen our efforts to generate evidence-based profiles and link our partners with the best early talent in today’s market.